To post or not to post

It was pointed out to us the other day that we have not posted on our blog since November 2012…. oops. A year ago, Box PR pledged to do more and “practice what we preach” (see blog post February 2012), and we established Marketing Monday’s when we would share our thoughts, knowledge and (hopefully) expertise.

Whilst we were going great guns to begin with, we started to fizzle out and we got to the point where we were writing things for the sake of writing them……recipe for disaster!

Through effective use of social media and previous connections we discovered the creative and delightfully informative partnership of Sonja Jefferson and Sharon Tanton, who together have written a book Valuable Content. If you haven’t seen this book we highly recommend you track down a copy. This made us review what we were doing with our blog.

We want to earn your attention through creating interesting, useful and therefore ultimately valuable content which will keep you coming back to us. There will be no more empty promises or writing content for the sake up having something on the page, this is just not us. Any content on here we hope you will find useful as a reference now and into the future.

Is there something in particular you want to know more about (Marketing and PR related only please!), then let us know and we can research and provide some feedback to you.

We look forward to blogging more with you in the coming weeks and months. Until then.

Louise & Lou