Happy Birthday Box PR!

Box PR has just celebrated its 3^rd Birthday.   Something we are very proud of and it got us thinking about significant dates in a company timeline and what changes.

We have a client who this year will be celebrating 30 years of business.  Should they mark this achievement?  Well of course, with all the pressures of modern business, it is a great accomplishment.  In order to have achieved 30 years in business means that the company must have a good product, built a trustworthy reputation, provide quality service, adapted to its markets as well as shown growth during that time.  That is no mean feat.   A company is only as strong as weakest part, therefore to do more than just survive, and so thrive as a business you need to build consistency across the company.

In those 30 years, the workplace has changed and companies that have established themselves have had to adapt and change.   Computers went from revolutionising the way we worked, to the fact we are almost entirely dependant on them for our day to day business.  Email, mobile communications, how we talk to customers all of these things have made a dramatic difference to business. We can speak to people in several counties with the touch of a button on our computer screens from our desks. Customers are now more informed about what they are getting and demand more, any weaknesses become more apparent and the margin for error much smaller.

Even in the 3 years that Box PR has been in existence we have seen the rise of social media as a means of communicating with the press and public.  The economic climate has meant publications have been battling low income revenue, and are increasing looking at ways of using digital mediums of reaching their audience.  How will we adapt to changing times, how can we make ourselves future proof? 

So what changes and developments will the next 3 years bring...................? Where is the internet going to take us next?  In the meantime we are off to blow out 3 candles and eat some cake that is something the internet surely won’t change?!

Email your thoughts to hello@boxpr.co.uk