So whilst we were sitting on the plane on the flight to Monaco, we were anticipating what the show would bring in 2011. Having spent a couple of days at PSP Southampton Boat Show it was clear times are still hard and money is tight, would this be reflected in the superyacht sector too? Has all the doom and gloom of previous years passed, and is the Superyacht industry defying what the media is hyping up to be a double dip? Our time in Monaco over the next few days would certainly shed some light on the situation!
Although having visited Monaco for many years, this would be our second year as Box PR. In 2010 we were here with RMK Marine from Turkey, with their impressive award winning 52m Nazenin V. This year we returned to the show with RMK Marine and a relatively new client to us, Ocean Yacht Systems (OYS). A busy show was planned for both clients and so for us as well, with 20 media meetings, 3 major client meetings, media packs to distribute and an information feed to you our friends and followers..........it was always going to fun.
Although having visited Monaco for many years, this would be our second year as Box PR. In 2010 we were here with RMK Marine from Turkey, with their impressive award winning 52m Nazenin V. This year we returned to the show with RMK Marine and a relatively new client to us, Ocean Yacht Systems (OYS). A busy show was planned for both clients and so for us as well, with 20 media meetings, 3 major client meetings, media packs to distribute and an information feed to you our friends and followers..........it was always going to fun.
The team at OYS, based in Christchurch UK, had a new stand design to show off. OYS are designers and manufacturers of rigging, thrusters and hydraulics and launched their new RDE (Rim Driven Electric) thrusters at the show. They engineered a scaled down model where demonstrations were carried out on the stand. The thruster was ultra quiet so the media and customers had to look out for them as there was little or nothing to be heard!
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| OYS Stand QS16 Darse Sud |
For RMK Marine the main news was all about the 45m Ron Holland designed motoryacht, code named 4500, which will be completed in spring 2012 and is for sale. They were also displaying the concept models launched at Monaco in 2010 and were talking about the recently launched Oyster 100 which was going through sea trials during the show.
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| RMK Marine Stand QC5 |
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| RMK Marine 4500 Ron Holland Design |
Although these are our clients exhibiting at the show, we can never forget about the ones not exhibiting, there are always opportunities. It's about thinking outside the box as well as hunting down and piggy backing onto ideas that are already floating around the show. In particular our clients Livewire Connections were going to be at the show on foot, visiting clients and pursuing new leads. Livewire Connections provide satellite services to a number of Superyachts were at the show as well as working with the management companies exhibiting, so would have a busy couple of days. We caught up with them on Thursday, it's always nice to meet clients in a different environment away from the distractions of the office and what could be better than the beautiful setting in Monaco?!
Here are some general shots taken around the show, we can't wait to go back next year!
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| Fidelis at the Show with OYS Rigging & Hydraulics |
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| Walkway to the pontoons, spot Cakewalk in towering in the background |
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| Captains Party hosted by The Superyacht Report Group |
From being at Monaco, the general mood around the show was leaning towards the buoyant side, orders were being confirmed, new boat deals were being signed and there was plenty of discussions about future projects. At Box PR we are now following up on the promising journalist meetings at the show, to ensure OYS and RMK Marine get maximum exposure from the investment of being there.
See you soon
Box PR Team
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