Friday, 21 January 2011

Time to reflect on the London Boat Show 2011

After any show, it always takes a little time to get back into the usual daily routine, and then on top of that with everything else going on, keep you all informed with what we have been up to.

So alarm goes off in the early hours of Friday 7th of January the curtains are opened and rather than being faced with the complete white out of snow we had in 2010, this year it was torrential rain, surely 2012 we can have some sunshine for the journey up to the show.......please!

So we battled through the rain and argued with tom (original sat nav name I know) trying to take us through the centre of London (we are coming from Hampshire) and we make it in time for the opening of the show at 10am. Straight to the media office to distribute client press releases, armed with Baltic Lifejackets ones who were launching new products and Ultimate Sails ones were debuting at the show. Plus it's always good a good opportunity to touch base with old friends there and see what everyones been up to.

Baltic Lifejackets

Baltic Lifejackets were exhibiting on stand C58 at the show, and reported a huge amount of interest in their lastest product developments. There was particular interest in the Race 150 and GP 150 both 150 Newtons infalatable lifejackets which offer exceptional performance in a variety of demanding and extreme conditions. For more details on these and the complete product range visit: http://www.baltic.se/.


Ultimate Sails

Ultiamte Sails were exhibiting at the London Boat Show for the first time, it is an exciting time for the company, Paul and Kevin have previously represented brands such as Sobstad and Elvstrom, so London was their time to stand proud under their own name.



They were part of the BMF Showcase and had a very successful time at the show. The question as to whether they will be there next year remains unanswered, however all in all they were very positive about their experience.

Have a nose at their website: http://www.ultimatesails.co.uk/

As well as seeing cleints on stands the one thing about going to any show is there are always familar faces some from 2mins down the road in Hampshire, others from afar afield as Oman, it was great to catch up with you all. 

We were visiting the show with our graphic designer. It was Lauren's first time at London Boat Show (in fact any boat show) so it was all a bit of a shock.  Thank you to Key Yachting for letting us all go onboard the new J/111, it was very impressive.

Thats it for now from us, I know there is plenty going on over the next few months with Box PR and our cleints so we hope to send you an update soon, in the meantime I hope you are all enjoying the start to 2011!

Box pr team

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