Wednesday, 18 September 2013

Looking after your sponsors - Clipper Race Start 13/14

On the 1st September 2013, our client Perkins invited Lou from Box PR to attend the start of the 13-14 Clipper Round the World Yacht Race.

Perkins Marine Power has supplied new engines to the fleet of 12 Clipper 70's who will be taking part in this their first circumnavigation.

On approaching St Katherine's Dock, the place where the fleet have been moored in the week building up to the start, you could sense the atmosphere and apprehension of the crews as they were clearly excited about their adventure, but yet the emotion of leaving loved ones and friends behind was very apparent as the crews were taking to their boats and their homes for the next few weeks and months at sea.


We were welcomed at River Lounge by Clipper for breakfast, tea and coffee with a balcony overlooking the dock area. Here we met fellow sponsors from around the world all cheering on not only their boat but the fleet as a whole. In a very orderly fashion, the first four boats entered the dock ready to embark on their adventure, their they had the opportunity to take in the atmosphere of the 12,000 crowd all clapping, cheering and waving them off, Great Britain, One DLL, Derry-Londonderry-Doire and Qingdao were the first four followed by Invest Africa, Henri LLoyd, Team Garmin, and Mission Performance. Then the final four of Jamaica, PSP Logistics, Old Pulteney and Switzerland to took the dock.

At this point Laura from Perkins Marine and I boarded the sponsors VIP boat where we joined Sir Robin Know-Johnston, a well oil team from Clipper Ventures and other distinguished guests for a trip on board Symphony to watch the fleet sail past under tower bridge and back again before heading out of the Thames for the official start off South End on Monday 2 September.


After the boats had performed for their audience and set off out to sea, we were invited for a sit down meal which was another opportunity to meet other sponsors and learn about how they were looking to get the most for their sponsorship of the race.

This was a fantastic day and a good example of how race organisers can look after their sponsors whilst not letting their presence overshadow the race start.


Good luck to the 12 boats, their skippers and crew, we look forward to following your circumnavigation and welcoming you back into London in July 2014.

Follow the fleets progress on the Clipper website